We hardly ever see something new and thrilling about promoting style, however Stella McCartney's Spring 2019 marketing campaign opens new views. Photographed by Johnny Dufort and starring Kaia Gerber and Kate Moss, the putting photographs have a round format – typically kaleidoscopic. However the format has a deeper that means.
The photographs are cropped in a round style to characterize McCartney's help and want for a extra round economic system and a extra sustainable style trade that she has been selling for years. The designer's current assortment was 60% sustainable, together with natural denim, natural cotton, recycled nylon and sturdy viscose.
McCartney additionally revealed to Vogue that the fashions represented the "Stella McCartney girl of at this time" (Kate Moss, who starred in seven SM campaigns) and "Stella McCartney's spouse of tomorrow "(Kaia Gerber, new within the model). "For this season, I wished to seize the wonders of girls: the circle of life and the love of studying from those that encourage and have come earlier than us and who’re within the current. We characterize girls of all ages, "she stated.
Along with print advertisements, a style movie commemorating the gathering shall be launched on the model's web site and on social media platforms later this month.
[Subsequent: Stella McCartney and Different Main Vogue Manufacturers Be a part of the UN Local weather Change Initiative]